Sense and Sensibility Essay -- Jane Austen

Sense and Sensibility was the first novel written by Jane Austen and it reflects the views and ideas of a young girl of twenty-two. It includes autobiographical elements, as do other novels written by her. Jane Austen had only one sister, Cassandra, and the two were very attached. The connection that existed between Jane and Cassandra is to be found between Elinor and Marianne. The two women of the novel also resemble their real- life counterparts in their nature and attitude. Elinor possesses the good sense of Cassandra and the cordiality of Jane. Marianne displays Jane's love for reading, music and dance. The setting of the novel is also based on actual locations. The Dashwoods' cottage at Barton in Devonshire resembles Jane Austen's house at Steventon in Hampshi...

Dog Food Essay

Dogs are probably the most common and numerous pet in World, and Mexico is not the exception for this rule. The purpose of this work is to analyze the characteristics of the demand for the dog food business in Mexico. This business has shown a CAGR of 3% during the last six years. Dog Food business is divided in three categories based on food type: Dry Dog Food, Wet Dog Food and Treats / Mixers. The most important category is Dry Dog Food with 89% far followed by Wet Dog Food with the 6%. There is another category division based on price: Super Premium, Premium and Standard. In terms of Market players there are 13 competitors in this category: The most important producers are EFFEM with 48% of market share and Nestle with 21%. Regarding brands, the most important are: Pedigree: 33%, Dog Chow 7%, Perfect Fit 5% and Eukanuba with the 5%. DogFood Brand Shares % 2008 DogFoodCompanyShares % 2008 Methodology For the analysis of the dog food market, it was necessary to do a research for the market trends (increase/decrease of dog population, education of the dog owners about benefits of dog food); the view of the dog owners about the dog food and its presentations, prices and quality. As well as the willingness of the dog owners to continue buying the dog food in the changing circumstances of the market (price raising, economic crisis, market substitutes, etc. ). The steps followed to achieve this objective are: 1. Bibliographic investigation of the market size for dog food in the Mexican market, the view of the dog owners, the companies producing dog food, price, substitutes. 2. Comparison of the indicated characteristics through and between years 3. Interpretation of the collected data to observe the market behavior for this particular industry, when faces changes in the dog owner view of the market, crisis or rising of prices. 4. Determination of the challenges faced by the industry. 5. Conclusions. Determinants of Demand: 1. -Price As up year 2008, the demand felt down 21% in comparison to previous year. Among the main reasons for this fall are: The row material cost of producers increased due to the Mexican currency devaluation. This fact â€Å"forced† the manufacturers to transfer the cost increase to the consumers. Since this market is considered an Oligopoly, the demand is elastic to the price changes. In addition, it is easy to find substitutes products; such as: Human food leftovers. The outcome of the described situation pushed the demand down. The â€Å"Mon and Pop† distribution channel leveraged the circumstances and offered the market Dog food in bulk. This strategy allowed them to maintain their sales in spite of the reduced total market. As a result, the producers decided to launch smaller size presentations, which in the long run stopped the sales fall, reducing the sales fall from 21% in 2008, down to only 3% in 2009. . -Marketing Initiatives -Dog owner emotional engagement fuels potential market growth Manufactures realized that the ratio of dog per household was still low, making evidence that there was still a significant growth potential. As a consequence, dog food producers encouraged diverse nonprofit associations to promote emotional engagement to the dog wellness. Dog owners started to care more about: Nutrition, health care and dog pampering. Therefore, the manufacturers found new market niches for new products, such as super premium brands focused on health enhancement or treats to pamper the dog. The current dog owning households ratio in Mexico has grown from 38. 3% in 2004 up to 40. 5% into to 2009. In order to exploit this booming market, different efforts have been done by producers, launching marketing campaigns such as: â€Å"Adopta un perro†. – Awareness of Dog Food benefits In addition, manufacturers realized that the ratio of dog food prepared vs. none prepared was too low in Mexico. Therefore, manufacturers began to develop marketing strategies in order to create a higher awareness of dog food benefits. These strategies were mainly implemented through: ) TV advertising campaigns Emotional situations between owner and pet were exploited by producers to encourage pet care i. e. EFFEMS Perfect fit showing a situation suggesting that the dog wants a balance life, such as the owner enjoys. b) Point of Purchase material. Additional exhibition at key seller â€Å"hot spots† were implemented to promote the different products benefits i. e. Hill Pet Nutr ition, which sells only through veterinary sale points, spread out brochures in the veterinary clinics and pet stores. c) Consumer Promotions Producers decided to increase sales volume in the short term by encourage the consumer through give away attractive items for each product bough i. e. Dog Chow promotion in which a dog bed was gave away when customer purchased a package of four kg and above; in a similar promotion, premium brand Beneful offered a free dog bowl. d) Sponsorships Producers developed different sponsorship programs to increment brand awareness i. e. â€Å"Incredible dog challenge†. e) Product Innovation In order to maintain, and even increase profit margin, producers improved the food formulations and packages. I-e. (Nestle’s effort to re-launch Campeon brand with a different formula using the slogan of â€Å"looking similar to human food†. All these efforts helped to reduce the shortfall of 8 pps showed between 2007 and 2008 down to only 1 pps between 2008 and 2009. Conclusions The market of dog food has changed in last few years, due of the changes in the perception of the pets inside families, mostly in developed countries. Dogs are the most common and numerous pets, and nowadays are treated as another member inside the family. Dog owners pamper their dogs, and care about the nutrition and general wellbeing of their animals. One of the findings about this market is that it has an elastic demand, strongly dependent of the income of the families in Mexico; as income decreases, the demand for dog food decreases as well. Besides, the dog food in Mexican market has one mayor (and almost free) substitute: the human food leftovers. Commonly, the families, mostly the low income ones, feed their dogs with the food they don’t use, or the parts of the meat markets that is not sold for human consumption. Because of that elastic demand, the industry had the need to change the ways producers do business. First, market players need ongoing innovation to adapt themselves to the changing needs of the market, such as: New and smaller size presentations, sales and marketing promotions, effective campaigns of education on how to feeding dogs with specialized and prepared food. These initiatives, along with dog adoption programs were key elements to increase market penetration. Currently, the industry of dog food is facing new challenges as low recovery of world economy, need of new formulation and customized and specialized products (aged dogs, puppies, small breeds, active dogs and sedentary dogs) demand from producers more effective sales promotions to change the mindset of the Mexican consumer about feeding dogs with the â€Å"leftovers†.

My Last Duchess Analysis - 929 Words

The characters of â€Å"My Last Duchess† are the Duke and the Duchess. At the start of the poem the Duke is looking at a picture of his deceased wife, the Duchess. The Duke is remembering the day the Duchess posed for the painting, â€Å"That piece a wonder, now; Fra Pandolf’s hands /Worked busily a day, and there she stands† (Browning lines 3-4). The Duke talks about how easily the Duchess was â€Å"impressed† with small gifts given to her by others and that she had a wandering eye, â€Å"Too easily impressed; she liked whate’er / She looked on, and her looks went everywhere† (23-24). The Duchess compared these small gifts with the gift of the Duke’s name that he had bestowed upon her and somehow his gift was lacking in her eyes, â€Å"as if she ranked / My†¦show more content†¦Ã¢â‚¬Å"And thro the puissance of his Table Round, / Drew all their petty princedoms under him, / Their king and head, and made a realm, and reigndâ⠂¬  (17-19). Guinevere attempted to get a peek of her king and future husband, â€Å"Guinevere / Stood by the castle walls to watch him pass† (47-48). However, in lines 49–53 of The Coming of Arthur Tennyson told the reader that because Arthur was not wearing anything to identify him as the king, Guinevere was unsuccessful: But since he neither wore on helm or shield The golden symbol of his kinglihood, But rode a simple knight among his knights, And many of these in richer arms than he, She saw him not, or mark’d not, if she saw. The piece ended with the wedding scene between Arthur and Guinevere, which included them stating their vows and the knights celebrating the nuptials by singing to the bride and groom. The negative instances include the unenthusiastic reaction caused by Arthur becoming king and this I turn resulted in wars. When Arthur was crowned King, it caused upheaval because he was not a descendent of the recently deceased king, â€Å"Arthur newly crown’d, / Tho’ not without an uproar made by those / Who cried, He is not Uthers son†Ã¢â‚¬  (41-43). Many of Arthur’s Lords and Barons got together and challenged Arthur, â€Å"Of those great Lords and Barons of his realm /Show MoreRelated Analysis of My Last Duchess Essay585 Words   |  3 Pages‘My Last Duchess’ is a poem written by Robert Browning in 1845. It’s a first person narrative of a duke who is showing the ambassador around his palace and negotiating his marriage to the daughter of another powerful family. As they are walking through the palace, the duke stops and looks at the beautiful portrait of his lovely last duchess. The duke speaks his thoughts about the girl, and as the poem progresses we begin to realize that his last duchess had been murdered. â€Å"†¦I gave commandsRead MoreAnalysis of Dramatic Monologue in My Last Duchess1866 Words   |  8 PagesThe Analysis of Dramatic monologue In My Last Duchess Abstract: Dramatic monologue which is an important poetic form which invented and practiced principally by Robert Browning, Alfred Tennyson, Matthew Arnold in the Victorian Period. Though the technique is evident in many ancient Greek dramas, the dramatic monologue as a poetic form achieved its first era of distinction in the work of Victorian poet Robert Browning. Brownings poems My Last Duchess and Soliloquy of the Spanish Cloister, thoughRead MoreAnalysis Of The Poem My Last Duchess 1837 Words   |  8 Pagesmonologs. One of his monologs includes the famous poem â€Å"My Last Duchess† which was first recognized in 1842. 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These lines leave us with the suspicion that the Duchess is no longer alive, but at this point were areRead MoreAnalysis of the Setting in My Last Duchess and Dover Beach Essay669 Words   |  3 PagesAnalysis of the Setting in My Last Duchess and Dover Beach At first glance the setting of a poem is the psychological and physiological environment in which the story takes place. In some instances, the setting is used to develop the characters. Robert Browning and Matthew Arnold use the setting to expose their character traits. My Last Duchess and Dover Beach, respectively, portray the weaknesses of the characters using elements from the setting. The text, page 629 and 630, tells us thatRead More Analysis of My Last Duchess by Robert Browning Essay examples1222 Words   |  5 Pages Analysis of My Last Duchess by Robert Browning Murder mystery intrigue. All describe Robert Brownings poem, My Last Duchess. From the speakers indirect allusions to the death of his wife the reader might easily think that the speaker committed a vengeful crime out of jealousy. His flowery speech confuses and disguises any possible motives, however, and the mystery is left unsolved. The poem is a great example of dramatic dialogue, a poetic form used to narrate and dramatize. It consistsRead MoreAnalysis Of The Poem My Last Duchess By Robert Browning1370 Words   |  6 Pageswriters who along with all of the things they wrote about were the issues that woman faced throughout time in history. Emily Dickenson wrote the poem 303 which talked about a woman who chose to empower herself; Robert Browning wrote the poem My Last Duchess about a woman who was ruled over by the same man who killed her; and Jamaica Kincaid wrote the poem Girl which elaborated on the ways a woman should behave and conduct herself accordingly in almost any situation that is heaved in her path. InRead MoreAnalysis of Robert Browning ´s My Last Duchess1165 Words   |  5 Pagesgiven by a character within the poem. My Last Duchess is a narrative poem where the poetic persona is narrating to another the story of his late wife. He first expunges on the painting of the duchess and then digresses to her personality and all her transgressions. He then makes some startling revelations about himself that allow the reader to become intimately aware of his personality. It is clear that the poetic persona in Robert Browning’s My Last Duchess is the Duke who is narrating the poemRead MoreAnalysis Of The Poem Porphyria s Lover And My Last Duchess 1794 Words   |  8 Pages​In the poems, â€Å"Porphyria’s Lover† and â€Å"My Last Duchess†, both written by Robert Browning, each speaker mentions a woman whom they had once known. The poems, being considered as dramatic monologues, depict a particular role that women have through the eyes of speaker. B rowning keeps the speakers mysterious, but lets out their true characters through the use of the women in each of their lives. Each speaker brings their own eerie tone to the poem which adds to the mysteriousness of their charactersRead MoreAnalysis Of My Last Duchess 1187 Words   |  5 Pagesdifferent ways. ‘My Last Duchess’ is a dramatic monologue, which describes the Duke’s obsession with his Duchess. Similarly, ‘Do not go gentle into that good night’ presents love and death as a battle to prevent deaths’ victory. ‘Remember’, in contrast, explores love and death through subverting the sonnet form to guidance on coping with the death of your partner. The title ‘My Last Duchess’ demonstrates from the outset the Duke’s obsession by the use of the possessive pronoun â€Å"My†. Furthermore, the